22 agosto, 2007

A OPA que não dava para comprar um T5

Joe Berardo esteve semanas em tudo o que era jornal e televisão a comentar a vida interna do Benfica. Diz-se que queria comprar o clube. A novela OPA chegou ao fim na segunda-feira. Berardo tinha 145144 acções do Benfica, pouco mais de 1% do clube. Ao preço de 3,50 euros por acção, valor oferecido pelo comendador, são 508 mil euros, dinheiro que não dá para comprar um T5 em muitas freguesias de Lisboa. O DN entrevistou ontem o empresário perguntando-lhe o que pensa sobre o actual momento do clube. Berardo descobriu que a publicidade mais barata é arranjar sempre barulho mediático. Gasta 508 mil euros em meia dúzia de acções do Benfica e, como bónus, passa horas na televisão, rádio e em dezenas de páginas de jornais e revistas. É uma pechincha. O homem parece tonto mas é brilhante. A comunicação social nem por isso.

15 comments:

Watchdog disse...

Ora aí está! É o que se pode chamar de aproveitador nato, um oportunista!...
Parabéns pelo blog, 1 abraço!

Cláudia Ribeiro disse...

Vendeu a sua imagem muito bem. Claro está que não é um génio com as palavras mas em termos de negocios foi inteligente.

Marco Gomes disse...

Este senhor é a personificação do capitalismo selvático, comparável a uma verdadeira hiena capitalista.

Watchdog disse...

Acho que só lhe falta pertencer ao "supremo" Clube de Bilderberg!

Rouxinol disse...

A tese fica incompleta sem que se responda à pergunta: E para que queria ele a atenção?

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Luis Gaspar disse...

um T5? Não dava para comprar um T2 em alguns sítios da expo e no chiado todo.

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