21 janeiro, 2008

Indústria do tabaco preocupada com a má imagem dos livros

Uma pequena editora britânica está a publicar, em pequenos livros de bolso com um grafismo semelhante ao dos maços de tabaco, uma selecção de contos e pequenas histórias de alguns dos principais nomes da literatura mundial. Kafka, Tolstoi, Conrad ou Stevenson, são alguns dos autores que viram algumas das suas obras "embrulhadas" neste visual distintivo. Uma verossimilhança que preocupa uma das maiores empresas tabaqueiras, a British American Tobacco, que exige a retirada imediata de circulação d´"As neves de Kilimanjaro", de Hemingway. Diz a empresa que o grafismo da obra em questão é demasiado similar à da imagem distintiva da Lucky Strike, podendo levar o público a pensar que a empresa apoiou, patrocinou ou está de alguma forma relacionada com os livros editados, uma associação "que pode diminuir a confiança na marca Lucky Srike". Compreende-se. A pessoa comprar um livro, pensando que está a comprar uma maço de tabaco, e reparar que os seus pulmões não se ressentem da compra é uma daquelas coisas que destrói a a confiança e o bom nome de uma marca. Isto há coisas...

15 comments:

Leonor disse...

ou de como os deuses devem estar loucos...

fiz um link no meu blog para esta notícia

já tinha deixado um comentário (achava eu) ontem mas como não o vejo hoje, cá vai outra vez

Booktailors - Consultores Editoriais disse...

Brilhante!

Afrika disse...

Hummmm parece-me mais ao contrario!
A empresa tabaqueira esta mais apreensiva pelo facto de que se possa pensar que se trata de induzir os compradores de tais livros ao (lavagem cerebral)consumo de determinadas marcas de tabaco! -Caso dos fumadores, mais do que evidente.

Paula Crespo disse...

É a inversão total de valores (parece que estamos a ver o filme de pernas pró ar!...)
Dá vontade de citar: "Ele há coisas fantásticas, não há?!" :-)

Anónimo disse...

Olá, boa tarde,

Faria mais sentido que as editoras e os autores não tivessem livros em formas parecidas com maços de tabaco devido a desvalorização da obra literária.

Porque parece aqui que quem tem nome a defender são os das tabaqueiras e não o contrário

Cumprimentos
César Oliveira
http://www.profissionalweb.net/blog/
http://www.profissionalweb.net/cursos/
http://www.profissionalweb.net/sondagens/

Anónimo disse...

Welcome to our company which sells all kinds of dofus kamas, very cheap kamas, and the more cheap kamas. If you have to buy dofus kamas, please come to our company, we can give you the best dofus gold and best service.

Welcome to our company which sells all kinds of eve isk , very cheap eve online isk , and the more cheap eve isk . If you have to buy isk , please come to our company, we can give you the best gold and best service to buy eve online isk .

Welcome to our company which sells all kinds of cabal online alz, very cheap cabal alz, and the more cheap cabal gold. If you have to buy cabal alz, please come to our company, we can give you the best cabal money and best service.

Welcome to our company which sells all kinds of holic gold, very cheap holic money, and the more cheap holic gold. If you have to buy some holic online gold, please come to our company, we can give you the best holic online money and best service.

Welcome to our company which sells all kinds of maple mesos, very cheap mesos, and the more cheap mesos. If you have to buy some maplestory mesos, please come to our company, we can give you the best maple story mesos and best service.

Welcome to our company which sells all kinds of Sword of the New World Vis, very cheap Sword of the New World Gold, and the more cheap snw vis. If you have to buy vis, please come to our company, we can give you the best Sword of the New World money and best service.

Welcome to our company which sells all kinds of FFXI Gil, very cheap FFXI gold, and the more cheap Final Fantasy XI Gold. If you have to buy FFXI Gil, please come to our company, we can give you the best Final Fantasy XI gold and best service.

Welcome to our company which sells all kinds of ro zeny, very cheap ragnarok zeny, and the more cheap zeny. If you have to buy some iro zeny, please come to our company, we can give you the best ragnarok online zeny and best service.

Anónimo disse...

Do you like the Asda Story money?I think that if you know it you will like it. You will also try your best to earn much Asda Story gold as you can.If you have it you can go to buy Asda Story Gold and then you can go to buy equipment to arm yourself. You can also get some cheap Asda Story gold from the game. Join us and play the game with us together.

Anónimo disse...

When you have Archlord gold, you will become strong. With Archlord money, you can upgrade and admire by others. You can use archlord online Gold to start the journey of the world. So, do not hesitate, let us move to buy Archlord gold, and then you can get a lot of cheap Archlord gold.

Anónimo disse...

I am so happy to get some Perfect World Gold and the Perfect World Silver is given by my close friend who tells me that the Perfect World money is the basis to enter into the game.
Therefore, I should Buy Perfect World Gold with the spare money.
I gain some pw Gold from other players.
Then I share the cheap Perfect World Gold with my friends.

Anónimo disse...

I always heard something from my neighbor that he sometimes goes to the internet bar to play the game which will use him some hero gold,he usually can win a lot of hero online gold

,then he let his friends all have some hero online money,his friends thank him very much for introducing them the hero money,they usually buy hero gold together.

Anónimo disse...

Once I played AOC, I did not know how to get strong, someone told me that you must have aoc gold.He gave me some conan gold, he said that I could buy age of conan gold, but I did not have money, then I played it all my spare time. From then on, I got some cheap aoc gold, if I did not continue to play it, I can sell aoc money to anyone who want.

Anónimo disse...

福~
「朵
語‧,最一件事,就。好,你西.............................................................................................................
..................

disse...

提供google排名产品,包括google排名服务,众多的google排名信息、google排名咨询,尽在google排名网。
角钢货架,万能角钢货架,南京货架
轻型货架,北京货架,托盘包装
中型货架,中量型货架,置物柜
重型货架,重型仓储货架,上海货架
托盘货架,上海货架厂,小推车
横梁货架,横梁式货架,塑胶托盘
阁楼货架,阁楼式货架,货位式货架
密集架,深圳货架厂,推车
悬臂货架,悬臂式货架,广州货架厂
贯通货架,贯通式货架,卡板
通廊式货架,深圳货架,苏州货架
驶入式货架,广州货架,浙江货架
流利条,天津货架,沈阳货架
江苏货架,无锡货架,天津木托盘
杭州货架,宁波货架,熏蒸木托盘
济南货架,青岛货架,蜂窝纸托盘
重庆货架,广东货架,食品托盘
货架公司,成都货架,塑料卡板
货架厂,货架设计,货架设备
仓储货架,货架厂家,货架网
移动货架,移动式货架,货架制造
货架加工,货架配件,生产货架
服装货架,货架制作,销售货架
货架价格,货架图片,展示货架
仓库货架,库房货架,精品货架
图书货架,音像货架,百变货架
物流货架,商场货架,线棒货架
东莞货架,设备货架,不锈钢货架
抽屉式货架,重力式货架,立体货架
模具架,钢平台,档案密集架
超市货架,收银台,超市设备
线棒,仓储物流设备,园林垃圾桶
塑料垃圾桶,上海物流设备,药品柜
分类垃圾桶,物流设备有限公司,陪护椅
垃圾桶,物流设备公司,医用消毒柜

Apa Saja Dah disse...

Find and download that you need at Rapidshare Search Engine.
Top Site List Free Proxy Site Free Download mp3 Michael Jackson song All Michael Jackson Lirics Oes Tsetnoc Mengembalikan Jati Diri Bangsa Download Mp3 Gratis

贝贝 disse...

The Tax Return Crack-Up<3>
Granted, there are usuallyMicrosoft Office 2010write-ups when presidential contenders make their tax returns available, but the coverage falls far short of the Office 2010
full court press (pardon the pun) that the Clintons have received. What's Microsoft Office 2007different now?Office 2007One possibility is that most upper middle class Democrats, and therefore most Microsoft OfficeOffice 2007 keyeditors and reporters of our nation's big papers as well as Office 2007 downloadtelevision producers, are Obama supporters who think that Hillary should hurry up Office 2007 Professionaland drop out of the race already.Microsoft outlook
Microsoft outlook 2010Whom elite liberals are pulling for really does shape political coverage in ways